Are you ready?
The release of more than 1,000 new gTLDs (generic Top Level Domains) is the biggest shake-up since the internet began. Dot place, dot trend, dot industry, dot meme – dot allsorts. They’re up for grabs. This is the beginning of a new digital landscape. Offering your brand the opportunity to grow its digital footprint and to build a domain portfolio that works for you.
Opportunities and threats
New gTLDs offers businesses a raft of opportunities to grow and consolidate your online brand:
• Brand registrations with your brand name e.g. yourbrand.online
• Sector registrations containing a generically attractive sector term e.g. yoursector.online
• Dot moves where you can remove the .com and shift the dot e.g. your.name
“37% of executives think gTLDs will provide a stronger online presence, 36% believe they will increase revenue opportunities and 28% think gTLDs will lead to greater engagement with customers.”
Source: NetNames 2013 Research amongst 100 UK business directors with 5 million company turnover
But beware…as with your current domain portfolio, new gTLDs also bring a raft of new threats.
Opportunities
The opportunities are clear:
• Increased flexibility and control over your corporate image online
• Greater command over your online presence
• Generate significant revenues through the registration and renewal of domain names
• Justify your current online presence, including your domain and trademark portfolios
So what are your new domain options?
Innovative: Suffixes such as .rocks and .ninja can provide a talking point for consumers
Sector focused: .shop, .fashion, or .luxury, for example can help consumers associate your brand with a specific area of expertise
Consumer trusted: gTLDs such as yourbrand.secure can demonstrate high levels of security and help verify your online identity
Organized: gTLDs like .jobs and .contact can create separate sites or sub-sites for visitors looking for particular topics
Location based: Appeal to groups defined by location or language, with suffixes like .london or .christian
Single worded: Have your domain prefix and suffix form one word for striking and memorable domain names
Threats
As with your current domain portfolio, new gTLDs bring a raft of new threats to your brand online.
Brand damage: Disgruntled customers can damage your brand by registering domains such as yourbrand.sucks or yourbrand.reviews
Fraud: Phishing attacks are on the up and new gTLDs, for example yourbrand.group and yourbrand.secure, could be bought up and used bycriminals
Counterfeiting: The opportunity is rife for thousands of sites to flog replicas of your goods, through domains like yourband.shop and yourbrand.discount
Want to know which TLDs are available ?
Contact sales@adicio.net to request for your the new TLD map grouped by community / category.
For a list of new gTLDs that can be registered, simply search for the a name string at www.Adicio.net in the Popular category.
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